This comes after the company had closed nearly all of its German factories in the 1990s. He also added that the organisation was planning to open a second factory of its type in the United States, also in 2017.
“As a sports company we know that Speed wins”.
The World Economic Forum projected that the Fourth Industrial Revolution will automate 5 million jobs by 2020. “That’s what adidas SPEEDFACTORY delivers, starting right here in Germany, with best-in-class German technology”, says Herbert Hainer, CEO of the adidas Group.
With garment and shoe manufacturing playing a large role in many developing counties, local economies could be severely affected if the new Speedfactory represents the first of many future cases of such robotic reshoring.
“If you take a running shoe today, you probably have 200 or 300 pairs of hands touching that shoe in the production process”. The AdidasSpeedfactory is aimed at bringing new products faster to the market.
Sportswear manufacturer Adidas is returning its production to Germany for the first time in more than 20 years.
“It’s a new era in footwear crafting – with greater precision, unique design opportunities and high-performance”, Glenn Bennett, an executive board member, said in a statement.
The pilot adidasSPEEDFACTORY in Ansbach was set up in December 2015 in partnership with industry experts to provide a testing ground for this trailblazing model.
As is the case with shirts sported by teams such as Bayern and Chelsea, Adidas have altered the famous “three stripes” pattern for this year – instead of being on the shoulders, the stripes now run down the side of the torso.
Sporting goods brand Adidas’s widely discussed Speedfactory will commence large-scale commercial production in 2017 from Ansbach, Germany.
