June 14, 2013
General Electric Appliance Park
The General Electric facility in Louisville, Ky., showed that for large manufacturers, repatriating jobs to the U.S. could benefit not just their public image but also the bottom line. GE learned it can encourage innovation and cut costs when its engineers, marketing staff, and line workers can come together in […]
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June 14, 2013
WASHINGTON We instinctively assign national identities to large global corporations. Toyota is Japanese; IBM is American; Siemens is German; Samsung is Korean. We assume these big firms reflect their national origins and act as informal instruments of government policy. Up to a point, this is probably true. Companies’ personalities do embody the culture and values […]
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