“These often have disposable income, perhaps compete in amateur events and want the very best sportswear to maximise their training.
“They are not ultra athletes, more discerning gym goers, but all part of a new category that is turning away from the mass market.”
All Castore’s garments are woven exclusively “and our fabric has the best weight to strength ratio of any available,” he adds.
“That’s a combination of advanced engineering and elite athlete testing over 60 days in the UK.”
The company, which manufactures in Portugal and fulfils directly from its Liverpool HQ, now employs 12 with recruitment plans for another four.
“But it wasn’t easy at first to find a factory that understood our priority was innovation, as the sportswear market generally is geared to traditional mass market volumes and price,” says Phil.
