Gateshead-based Spark Response has secured a contract to provide customer service support to Weight Watchers.
The well-known weight management services business is reshoring its UK customer service operations, which have been based oversees for a number of years.
As a result, Spark Response will manage all customer care on behalf of Weight Watchers across voice, email and social media channels.
The Gateshead company is creating 50 jobs on the back of the contract win.
Spark Response managing director Peter Slee said there was an “instant rapport” when the company met the Weight Watchers team.
“They recognised the fact that our culture and commitment to employee engagement, alongside our retail customer service experience would be a real asset to the business and its customers,” he added.
“Bringing its operations back to the UK was a major strategic decision, and we are very much looking forward to working with Weight Watchers to help deliver exceptional service to both meetings and online members.”
Chris Stirk, general manager at Weight Watchers UK, said: “As the world’s leading provider of weight management services, we have a duty of care to provide an unparalleled level of customer service to both our meetings and online members, now more than ever given the obesity crisis facing the UK.
“After reviewing our customer service offering, Spark Response proved the best fit.
“With strong experience in the retail sector, coupled with a down to earth, empathetic and understanding team, the new contract will not only offer our members a high level of personalised and knowledgeable customer care, it will also provide a boost to the UK job market.”
