Why Call Center Jobs Are Coming Back – Daily Beast

At the forum, Murcott said that “people have done a lot of brand damage by putting their call centers over there.” Strangely enough, Murcott argued, companies don’t necessarily advertise that they are bringing call centers back on shore. After all, if the quality of the service has gone up, and there’s a negative perception of foreign call centers, there is no need to publicize that previous service calls went overseas. But the call center industry, much maligned as a symbol of how globalization has reduced the quality of service while taking away American jobs, is of course happy to let people know when it is hiring in the country. Thus, Jobs4America, the group founded by dozens of outsourcing and customer service companies last August, which has a widely publicized goal of creating 100,000 jobs in the U.S.