WMS to Highlight Imaginative Content and Technology Leadership for Engaging … – MarketWatch (press release)

by admin on January 29, 2013



























WAUKEGAN, Ill. & LONDON, Jan 29, 2013 (BUSINESS WIRE) —
— Diversified Portfolio Highlights Include New Video Slot Multi-Game Series, Two Operating Platforms and Five Cabinet Configurations, Player-Popular Premium Brands, New Themes for Proven Performers, and an Expanded Number of New Math Models that Demonstrate WMS’ Commitment to Fulfill Customer Needs –





— Williams Interactive(TM) To Feature Products and Services Addressing Customer iGaming Needs –





Showcasing must-have, differentiated gaming experiences that address
international casino operators’ diverse needs, WMS
Gaming Inc., a subsidiary of WMS
Industries Inc.


/quotes/zigman/246735/quotes/nls/wms WMS
-1.11%



, will feature an extensive
portfolio of new and unique games at the ICE 2013 exhibition on February
5-7, 2013 at ExCel in London, stand # S8-210. More than 60 exciting new
for-sale and premium games created through player insights that inspire
performance-driven products, will demonstrate WMS’ industry leadership
for developing products that are “Engaging Players. Delivering
Results.”





Sebastian Salat, President of International for WMS, said, “ICE 2013
will be a great showcase for our new games that provide international
casino operators with products that address player preferences in their
local markets. By combining player insights, detailed local market
research and innovative technologies, our game developers have created
compelling and imaginative gaming experiences that we expect will be met
with a high level of player demand and thereby drive performance for our
customers. We are confident that our ICE 2013 product line-up, which
will feature over 60 new games, and the exciting new Game
Chest Multi-Game(TM) series, will once again demonstrate
WMS’ ability to deliver must-have, near-term, high-performing games that
will help to expand our international market share.”





WMS’ diversified gaming content will feature a significant number of new
math models that address player demand for varied gaming experiences,
powered by the CPU-NXT(TM)2 and CPU-NXT3 operating system
platforms on five dynamic cabinet configurations. The ICE 2013 line-up
will showcase WMS’ deep breadth of gaming content for the successful CPU-NXT2
operating platform, with more than 20 new themes on display, and themes
for new series like the Game
Chest Multi-Game series, WMS’ first multi-game series
designed for international customers, Double
Money Burst(TM), and Amazing
Gems(TM) series, as well as new themes for proven-performing
for-sale game series such as the Colossal
Reels(TM), G+(TM)
Deluxe and Awesome
Reels(TM) series. In addition, this year’s line-up will feature
four new premium games based on the SPIDER-MAN(TM),
KISS(R),
CHEERS(TM)
and WILLY WONKA & THE CHOCOLATE FACTORY(TM) iconic consumer
entertainment brands and 10 new premium games for the Company’s
time-tested, top-performing MONOPOLY,
THE
WIZARD OF OZ(TM), Reel
’em In(R) and other key player-popular series.





WMS product line-up will also include 16 games that leverage the
advanced capabilities of the Company’s next-generation CPU-NXT3
operating system platform. Five unique cabinet configurations, including
the ever-popular Bluebird(R)2e
and Bluebird
xD(TM) cabinets; the new, category-creating Gamefield
xD(TM) cabinet for premium games; the all-new My
Poker(TM) video poker dedicated gaming machines and the
next-generation Blade(TM)
cabinet, WMS’ latest upright cabinet, launching exclusively with
For-Sale game themes, are designed to provide customers flexibility to
create diverse and exciting floors that are sure to capture players
attention. Also featured will be the Williams
Interactive(TM) branded products and services that address
customers’ needs for online wagering and play-for-fun social, casual and
mobile gaming opportunities.





New For-Sale and Premium Products Highlight WMS’ Imaginative Content
and Technology Leadership for Engaging Players. Delivering Results.






Colossal Reels: Showcased at the ICE 2012 show, the Colossal
Reels series quickly has become a high-performing product,
utilizing the full widescreen capabilities of the Bluebird2 and Bluebird
xD cabinets and power of the CPU-NXT2 platform, to feature
two reel sets – traditional and oversized – that transfer wild symbols
between reels. The series is expanded with six new themes and unique
math models at this year’s show.






Game Chest Multi-Game: Targeted for our international
markets, the Game
Chest Multi-Game series supports multiple languages and
currencies, and will be available in three different game sets, all
which will be on display at ICE 2013, each comprised of a unique mix
of proven WMS gaming content. The Game Chest Multi-Game series
is powered by the CPU-NXT2 platform and is available on the Bluebird2,
Bluebird2e and Bluebird xD cabinets.






Gamefield xD: An entirely new cabinet design dedicated
to premium games, the Gamefield
xD cabinet will be showcased at ICE 2013 with three new games for
WMS’ popular MONOPOLY and THE WIZARD OF OZ game series.
The new MONOPOLY Prime Reel Estate(TM) slot game and THE WIZARD
OF OZ Haunted Forest(TM) and THE WIZARD OF OZ
Emerald City(TM) games will appear at ICE 2013 with spectacular
high-definition graphics from dual 32-inch screens and the enhanced
performance characteristics enabled by the robust capabilities of the CPU-NXT3
operating platform on the Gamefield xD cabinet.






SPIDER-MAN: A new Sensory Immersion 2.0 premium product
execution, the SPIDER-MAN
game leverages the D-BOX Technologies


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-1.96%



innovative
synchronized motion chair technology and the advanced sound and
graphics powered by WMS’ next-generation CPU-NXT3 operating
platform to bring the thrills, excitement and sense of wonder of
Marvel Entertainment’s iconic SUPER HERO(TM) to casino slot
floors. The second game to feature WMS’ Sensory Immersion 2.0
synchronized motion chair system, the SPIDER-MAN game is a
“dual-array game” providing reel-spinning video action across two full
5×3 reel layouts with each spin, along with six random “Spider-Sense”
features and exciting bonus rounds that include video and audio clips
from the first three movies of the film franchise.






WILLY WONKA & THE CHOCOLATE FACTORY: The third WMS
Sensory Immersion 2.0 theme, the WILLY WONKA & THE CHOCOLATE FACTORY
game, delivers an entertaining experience with enhanced
graphics, superior play mechanics and advanced touch screen
functionality integrated into the game play that is synchronized with
the movement of the motion chair. A ride on the CHOCOLATE RIVER
BOAT(TM) is brought to life through the motion chair technology and
gives players the chance to experience the “Scrumdidilyumptious” joy
of finding a golden ticket hidden in a WONKA Bar(TM) that awards a
$5,000 jackpot – with the odds of finding it increasing each time the
jackpot is not won. Even the game’s WONKAVATOR(TM) feature, the
free spin trigger used to determine which bonus round will be awarded,
is motion enabled.






KISS: Featuring the rock music made famous by one of the
world’s most recognized and successful bands, the KISS
premium standalone game offers players a unique take on multi-array
slot games with original game mechanics. The game features a
multi-array base game that can award one, two or three bonus reel sets
on any spin, enhanced with either WILD symbols added or low-pay credit
symbols removed to enhance the opportunity for a big win.






CHEERS: Based upon the immensely popular, long-running
TV sitcom show, the CHEERS
slot game features the lovable cast of characters that everyone knows,
including Norm and Cliff. With fun filled bonus rounds like Cliff
Clavin’s Random Fact Bonus, where players select a card to be awarded
credits and a quick clip of little known information from Cliff,” or
Norm’s “Pour You a Beer Mr. Peterson?” bonus, players are sure to find
plenty of enjoyable slot entertainment on casino slot floors.






My Poker: The new My
Poker video poker product, which combines
player-popular themes and pay tables with optional Feature Bet games,
player-personalization capabilities and a specialty-built poker button
panel to provide superior player comfort, better sightlines and
maximized visibility. Both the My
Poker Multi-Game and My
Poker Winning Streak(TM) Poker products enable players to
customize and play their favorite game, all with the added
functionality and playability designed to enhance the gaming
experience.





Williams Interactive Addresses Customers’ Needs for iGaming Products
and Services





WMS will also demonstrate for international casino operators the
Company’s suite of interactive products and services covering all major
digital distribution channels – online, social, casual and mobile – into
an integrated gaming entertainment ecosystem. At ICE 2013, WMS will
showcase how its Williams
Interactive branded iGaming products and services can create and
run a casino-branded, fully customized gaming entertainment community
based on the operator’s unique brand and player strategies, providing
WMS cutting-edge content to the casino’s customers through the various
digital channels.





Orrin J. Edidin, President of WMS Industries Inc. and President and
Chief Executive Officer of Williams Interactive LLC, commented, “The key
to building player loyalty on the casino floor or online is to
consistently offer great gaming entertainment experiences, and our
proven content is an ideal solution to extend our customers’ gaming
entertainment beyond the casino’s four walls. We’re looking forward to
demonstrating how our time-tested gaming content as well as our advanced
services and solutions for interactive opportunities can help our
international customers continue to connect with their customers no
matter where these players choose to play.”





About WMS





WMS serves the gaming industry worldwide by designing, manufacturing and
marketing games, video and mechanical reel-spinning gaming machines,
video lottery terminals and in gaming operations, which consists of the
placement of leased participation gaming machines in legal gaming
venues. The Company also develops and markets digital gaming content,
products, services and end-to-end solutions that address global online
wagering and play-for-fun social, casual and mobile gaming opportunities.





WMS is proactively addressing the next stage of casino gaming floor
evolution with its WAGE-NET(TM) networked gaming solution, a suite of
systems technologies and applications designed to increase customers’
revenue generating capabilities and operational efficiency. More
information on WMS can be found at
www.wms.com
or visit the Company on Facebook(R),
Twitter(R)
or YouTube(R).





CHEERS (TM) & (C) 2013 CBS Studios Inc. CHEERS and related
marks are trademarks of CBS Studios Inc. All Rights Reserved.





D-BOX(R) AND D-BOX MOTION CODE(R) ARE REGISTERED TRADEMARKS OF D-BOX
TECHNOLOGIES.





KISS(TM) & (C)2013 Kiss Catalog Ltd. Used with permission.





MONOPOLY is a trademark of Hasbro. Used with permission. (C)2013
Hasbro. All rights reserved.





SPIDER-MAN, MARVEL, and all related characters, TM & (C)
2002-2007 Marvel Entertainment, Inc. and its subsidiaries. SPIDER-MAN
movies (C) 2002-2007 Columbia Pictures Industries, Inc. All rights
reserved.





THE WIZARD OF OZ and all related characters and elements are
trademarks of and (C) Turner Entertainment Co. (s13) Judy Garland as
Dorothy from THE WIZARD OF OZ. (s13)





WILLY WONKA (TM) & (C) Warner Bros. Entertainment Inc. (s13)





(C)2013 WMS Gaming Inc. All rights reserved.





This press release contains forward-looking statements concerning our
future business performance, strategy, outlook, plans, products and
liquidity. Forward-looking statements may be typically identified by
such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,”
“likely,” “believe,” “estimate,” “project,” and “intend,” among others.
These forward-looking statements are subject to risks and uncertainties
that could cause our actual results to differ materially from the
expectations expressed in the forward-looking statements. Although we
believe that the expectations reflected in our forward- looking
statements are reasonable, any or all of our forward-looking statements
may prove to be incorrect. Consequently, no forward-looking statements
may be guaranteed. We undertake no obligation to update such forward
looking statements, all of which are made only as of this date, January
29, 2013. Factors that could cause our actual results to differ from
expectations include (1) delay or refusal by regulators to approve our
new gaming platforms, cabinet designs, game themes and related hardware
and software; (2) changes in regulations or regulatory interpretations
that may adversely affect existing product placements or future
placements; (3) an inability to introduce in a timely manner new games
and gaming machines that achieve and maintain market acceptance; (4) a
decrease in the desire of casino customers to upgrade gaming machines or
allot floor space to leased or participation games, resulting in reduced
demand for our products; (5) a reduction in capital spending or
interruption in payments by casino customers associated with business
weakness or economic uncertainty that adversely affects our customers’
ability to make purchases or pay; (6) a greater-than-expected demand for
operating leases by customers over outright product sales or sales
financing leases that shift revenue recognition from a single period to
the term of such operating leases; (7) future costs to restructure our
business and other charges that may be higher than currently estimated,
including additional charges related to actions at a later time not
presently contemplated; (8) ability to realize in full, or part, the
anticipated savings and expense reductions from restructuring and lower
staffing; (9) adverse affects on product development, innovation and the
ability to retain and attract key personnel following the restructuring
and reorganization actions taken in fiscal 2011 and 2012; (10) a
reduction in play levels of our participation games by casino patrons,
whether due to economic conditions or increased placements of
competitive product; (11) inability of suppliers of key components to
timely meet our pricing or promotional competitive activity that
adversely affects our average selling price or product revenues; (13) a
failure to obtain and maintain our gaming licenses and regulatory
approvals; (14) failure of customers or players to adapt to the new
technologies that we introduce in new product concepts; (15) a software
anomaly or fraudulent manipulation of our gaming machines and software;
(16) a failure to obtain the right to use or an inability to adapt to
rapid development of new technologies; (17) an infringement claim
seeking to restrict our use of material technologies; (18) risks of
doing business in international markets, including political and
economic instability, terrorist activity, changes in importation and
repatriation regulations such as currently experienced in Argentina, and
foreign currency fluctuations; and (19) the unfavorable outcome of any
legal proceedings in which we may be requirements to fulfill customer
orders; (12) increased involved from time to time. These factors and
other factors that could cause actual results to differ from
expectations are more fully described under “Item 1. Business”, “Item
1A. Risk Factors” and “Legal Proceedings” in our Annual Report on Form
10-K for the year ended June 30, 2012, and our more recent reports filed
with the U.S. Securities and Exchange Commission.






http://cts.businesswire.com/ct/CT?id=bwnews&sty=20130129005110r1&sid=cmtx4&distro=nx





SOURCE: WMS Industries Inc.




        
        Media: 
        WMS Industries Inc. 
        Kristi Krasovetz, 773-961-1210 
        Senior Manager, Marketing Communications 
        kkrasove@wms.com 
        or 
        Investors: 
        WMS Industries Inc. 
        William Pfund, 847-785-3167 
        Vice President, Investor Relations 
        bpfund@wms.com 
        or 
        JCIR 
        Joseph Jaffoni or Richard Land 
        212-835-8500 or wms@jcir.com
        







Copyright Business Wire 2013










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Source Article from http://www.marketwatch.com/story/wms-to-highlight-imaginative-content-and-technology-leadership-for-engaging-players-delivering-resultstm-at-ice-2013-2013-01-29

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